Laptop with website

Developing a website redesign strategy

At every organization where I’ve worked – from the local chamber of commerce to a fast-paced tech startup – I’ve led a website launch or redesign. In total, I’ve launched more than a dozen sites in the past decade. View samples of my work below.

Responsibilities

  • Research and discovery

  • Digital strategy

  • Team leadership

  • Project management

Deliverables

  • Redesign or net new website

Outcomes

  • Decreased bounce rates

  • Improved time on site/page

  • Improved conversion rates

My approach to website strategy

Having launched an average of one new site per year during the duration of my career, I have a tried and true process for approaching web strategy. My process includes:

  • Research and discovery, which may include an audit of the existing online presence, SEO research, competitor research, audience research and/or stakeholder interviews, depending on project scope

  • Developing strategic recommendations, which usually involves creating a content strategy and working alongside a designer to determine information architecture, design systems, wireframes and comps

  • Leading a team through execution, including setting project milestones, managing competing priorities, setting stakeholder expectations, quality assurance and more

Please note that due to the proprietary nature of this work, more information about this project may be available by request only. Please contact me to learn more.

Recent examples of my work

"Lauren's talent for developing complex and highly detailed strategies in a clear and concise manner is truly remarkable. She sets a new standard that I will now use to compare everyone else, although I must say, good luck to them. Whenever I had the opportunity to work alongside Lauren, I felt excited knowing that every little detail was meticulously accounted for in clear action plans. Her understanding of cross-functional roles and deliverables made it seem as though every piece of every project was tailor-made for each team member, while being all bundled up in one clear strategy."

Mathew Brandt | UX Design Lead (former) | Home Instead, an Honor Technology company

Learn more about me and my work

Hi, I’m Lauren — a marketing pro with more than 10 years of experience leading strategic, product, content and digital projects and empowering teams to produce their very best work.

Lauren Hagan