Redesigning Mount Magazine and managing editorial content
Nestled in the hills of the Catoctin Mountains, Mount St. Mary’s University in Emmitsburg, Md. was ready to redesign their university magazine. Mount needed to align with modern branding, boost the university’s reputation and attract readership from more young alumni.
Responsibilities
Creative direction
Editorial oversight
Project management
Deliverables
Outcomes
American Advertising Award for Publication Design
Distributed to 23,000+ alumni
36+ page bi-annual publication
Redesigning Mount Magazine
In 2016, Mount was past due for a facelift. In partnership with Lisa Sirbaugh Creative, I helped honor the history of Mount St. Mary’s while also shining a light on its bright future through a fresh design that is modern and energizing.
My role in the redesign was to provide the editorial vision and strategy, while Lisa developed the visual identity.
Overseeing Mount’s editorial content
Once the magazine had a new look, it was time to identify some top-notch content. As the magazine editor, I supported the publication in a variety of key ways.
Conceptualizing and sourcing stories
Overseeing professional and student writers
Editing content
Managing advertisements
Project management from start to finish
View past issues of Mount here.
“Lauren’s outstanding leadership of the redesign of Mount St. Mary’s alumni magazine gave us a well-written publication with a fresh, modern look that was a first step in a brand refresh that boosted the university’s engagement with the target audience. Plus, Lauren’s a ton of fun to work with!”
Hilary Douwes | Director of Marketing (former) | Mount St. Mary’s University
Learn more about me and my work
Hi, I’m Lauren — a marketing pro with more than 10 years of experience leading strategic, product, content and digital projects and empowering teams to produce their very best work.
